Ch.7 - Business Marketing

  Cadillac sells not only luxury cars to the general public for personal use, but they also sell their vehicles to various businesses that need a luxury fleet car, such as taxis and trasnporters.  But I think the most impressive business sales Cadillac makes is the Cadillac One.  The Cadillac One is the Cadillac limo made for the President of the US.  The Cadillac One currently being used was put into action on January 20, 2009 on the inauguration day for Obama.  The presidential state car has been most often produced by Cadillac in the past.  Perhaps due to all the features that Cadillac provides for a car of this magnitude.  There is at least 5 inches of armor plating, windows so thick its almost dark inside the car and artificial lighting is required, internal speakers are requried to hear anything outside, tear gas can be sprayed from two holes in the front bumper, and the car is equipped with run-flat tires so they can continue to drive if they are punctured.  With all these features and dozens of others it's no wonder Cadillac is the most chose manafacturer for the Presidential State Car.

2009 Cadillac One - Presidential State Car