Cadillac has been around for over a century, and it is always quick to adapt to changes in the auto industry. Whether its the hybrid Escalade model I discussed in previous chapters, or the new CUE (Cadillac User Experience) interface they are installing in all new Cadillacs. As far as their products go, Cadillac has a myriad of options for anyone who wants a Cadillac. You can choose between sedans, coupes, crossovers or SUVs. You can choose between multiple models for each car type, and different features and colors for the vehicle of your choice.
While their product mix width may not be as wide as other companies such as Ford or Honda, their porduct line depth is just as deep if not deeper. For example, in the sedan category, Cadillac offers the CTS, the DTS and the STS. And each model has numerous secandary models such as the CTS-V. This allows the consumer to have a wide selection of choices when interested in buying a Cadillac. With Cadillac introducing the new XTS model for 2012 they will discontinue the STS and DTS models. Which in turn will shrink the product line depth of the company. I don't believe this will have a negative impact on Cadillac as the XTS will combine the best features of both models and will have new features of its own.
Overall, I belive Cadillac has great products now, and will alwyas use their own unique innovation to create new products that will always compete with others.
