Cadillac isn't known for it's outstanding sales promotions that allow just about anyone to own a Cadillac and that's because Cadillac doesn't offer such promotions. Cadillac will typically hold three sales events a year, usually offering only a few thousand dollars off the MSRP price. However recently Cadillac has been running aggressive sales promotion campaigns for its pre-owned vehicles. Every dealership develops and maintains their own pre-owned vehicle selection. The dealers seen an opportunity to make profit by exploiting this market, and so they now offer incentives for customers to trade in recent used cars for a new Cadillac. One particular incentive ran at a local dealership was cheaper financing, an extended warranty, and a extended 30 day return policy.
At any Cadillac dealership, you can expect to be aggressively approached by salesmen willing to do practically anything to sell you a Cadillac. While the same can be said about any car dealership, whether it be Ford or a luxury brand, it's especially true for Cadillac. The salesmen at the dealerships tend to be highly trained and very knowledgeable on Cadillac and the cars of the competitors as well.
Overall, Cadillac uses both sales and personal selling in their marketing plan, and I believe that it has definitely paid off so far.
