Cadillac is a classic American luxury car brand and one of the biggest automobile companies in the world. It was founded in 1902, and considers itself "the standard of the world". In 1909 General Motors purchased Cadillac and soon after it quickly climbed to the top of the automobile industry to become the most desirable luxury car in America. The company has kept it's image as a premier luxury car brand for decades by being innovative, and masterfully marketing it's product. These innovations included being the first car manufacturer to include V8 engines, electric starting, lighting, steel roofs, and a seemingly endless list of other car luxuries.
Cadillac continued as the premier luxury car in America for over 20 years until the Great Depression. In 1932, right in the heat of the Great depression, sales dipped sharply. The owners of the company debated ending the Cadillac line, due to these lackluster sales. Luckily, the company survived, and seen exponential growth throughout the 1940s and 50s. Throughout the 1950s and into the 60s sales were growing every year as Cadillac added new features to its automobiles, such as tailfins and chrome detailing both on the interior and exterior. These features reached their peak around 1960 and were fully diminished by 1965.
During the 1970s and 80s, Cadillac was having trouble complying with demanding emissions requirements set by the American Auto Industry. These requirements along with rising gas prices caused Cadillac's sales to decline. Throughout the 1990s Cadillac was being surpassed in the US as the top luxury car by companies such as BMW, Mercedes-Benz, and Lexus.
Today, the luxury automobile industry in the US is split between many companies, not so much dominated by a single manafactuer. Although Cadillac is still behing companies Lexus, BMW, Mercedes-Benz, and Acura, it's sales have been rising steadily year after year. They're still including innovative features in their vehicles, and their sales are sure to continue rising.
Cadillac's mission statement:
"Cadillac will lead the luxury segment by offering must-have product that are professionaly marketed and delivered through a premium retail channel obsessed with customer satisfaction and sales/service."
