Cadillac was slow to develop ways to make their automobiles more eco-friendly. In 2008 they introduced the Cadillac Escalade Hybrid. This hybrid model produced better gas mileage, and had less of an effect on the environment. While this is currently the only Hybrid model they offer, their new XTS model (discussed in Ch.2) will have a minimal impact on the environment, and will have decent gas-mileage.
As far as social responsibilities go, Cadillac has kept a positive public image for almost its entire history. The company handles all ethical problems out of the public eye, so to avoid scrutiny. Cadillac employs dozens of ethics workers to settle all problems within the company before they are blown out of proportion. Recently a problem arose due to the Escalade models high theft rate. GM's global lead, Bill Biondo quickly released the following statement to reassure customers that the problem will be handled:
“We are currently implementing four new pieces of ‘armor’ on Escalade intended to reduce vehicle thefts, particularly those called push away. We are committed to beating the thieves and expect these new theft deterrent systems to greatly reduce the Escalade’s rate of theft and lower its position on the HDLI’s list.”
With Cadillac accepting all responsibilities for their products, they continue to demonstrate their social and corporate responsibilities.
