Cadillac has always been known as "the standard of the world", and for good reason. In the past, Cadillac was a pioneer in the auto industry, oftentimes being the first to incorporate features such as enclosed cabs and electric systems for the ignition. With the reduction of fleet sales from Cadillac, they are now focusing more on retail sales. They are slowly but surely gaining ground against Lexus (Currently the best selling luxury car in the US) year after year, gaining 2.8% of the luxury auto market from mid 2010 to mid 2011. This increase in sales has been led primarily by the CTS sedan and coupes, which are currently Cadillacs best selling vehicle.
Recently, Cadillac has been very innovative by using artful design and advanced technology in all of the cars it produces. Cadillac is sure to continue innovating and is on the road to overtaking Lexus and leading luxury auto sales in the US.