Ch.7 - Business Marketing

  Cadillac sells not only luxury cars to the general public for personal use, but they also sell their vehicles to various businesses that need a luxury fleet car, such as taxis and trasnporters.  But I think the most impressive business sales Cadillac makes is the Cadillac One.  The Cadillac One is the Cadillac limo made for the President of the US.  The Cadillac One currently being used was put into action on January 20, 2009 on the inauguration day for Obama.  The presidential state car has been most often produced by Cadillac in the past.  Perhaps due to all the features that Cadillac provides for a car of this magnitude.  There is at least 5 inches of armor plating, windows so thick its almost dark inside the car and artificial lighting is required, internal speakers are requried to hear anything outside, tear gas can be sprayed from two holes in the front bumper, and the car is equipped with run-flat tires so they can continue to drive if they are punctured.  With all these features and dozens of others it's no wonder Cadillac is the most chose manafacturer for the Presidential State Car.

2009 Cadillac One - Presidential State Car

Ch.8 - Segmenting and Targeting Markets

  Cadillac uses a variety of methods to figure out who their ideal customer is, and how to advertise/market toward that target group directly.  Cadillac focuses more on advertising toward potential customers who can afford their cars, instead of advertising equally to all economic classes.  Their advertising campaigns are also especially aggressive in wealthy areas such as NYC or LA, where there is a large percentage of wealthy potential customers together in a cluster.  Cadillac offers a wider selection of certain cars in different regions as well.  For example, with a good percentage of their fleet sales made in metropolitan NYC, they put more emphasis on those vehicles in their dealerships compared to other states where the amount of fleet sales are small.  It is neccessary for Cadillac to target certain markets as they currently do, in order to maintain effecient marketing plans and provide good advertisement.

Cadillac Holiday Event

Ch.11 - Developing and Managing Products

  Cadillac has always been known as "the standard of the world", and for good reason.  In the past, Cadillac was a pioneer in the auto industry, oftentimes being the first to incorporate features such as enclosed cabs and electric systems for the ignition.  With the reduction of fleet sales from Cadillac, they are now focusing more on retail sales.  They are slowly but surely gaining ground against Lexus (Currently the best selling luxury car in the US) year after year, gaining 2.8% of the luxury auto market from mid 2010 to mid 2011.  This increase in sales has been led primarily by the CTS sedan and coupes, which are currently Cadillacs best selling vehicle.
  Recently, Cadillac has been very innovative by using artful design and advanced technology in all of the cars it produces.  Cadillac is sure to continue innovating and is on the road to overtaking Lexus and leading luxury auto sales in the US.

Ch.16 - Integrated Marketing Communications

  Within the past decade, Cadillac has been implementing different marketing strategies to increase in popularity within the US and overseas.  In 2002 when the Escalade started production again, it was particularly popular among the fashion and music crowd, and helped portray Cadillac's image as hip and cool.  With the Escalade sales dwindling now to half of what they were in 2006, Cadillac is turning to its current CTS model, and its future XTS model to be released next year.  The CTS is hailed by car magazines as being powerful, luxurious, and the fastest in its class, which helps Cadillacs image, and helps sales as well.  And the XTS has built much hype withing the auto crowd and is expected to overtake the CTS in sales once it's in full production. 
 
  Cadillac uses not only your typical promotion processes such as advertising and public relations, but it also relies heavily on it's age old reputation as the primary American luxury brand.  This gives Cadillac a competitive advantage over other luxury car makers within the US, as domestic buyers will be more enticed to purchase a American luxury car over a German or Japanese luxury vehicle.