Old Cadillac Dealership |
I recently visited the GM Potamkin car dealership in Harlem. It's one of NYC's largest car dealerships, selling Hummer, Buick, Chevrolet, and Cadillac. The Cadillac section of the dealership is very sleek, constructed out of mainly see-through glass and polished metal/chrome. It's very state-of-the-art in design, and has luxurious furnishings on the inside, such as leather couches, and solid carpeted floors. The employees were dressed professionaly and were ready to help at any moment. The sales floor was positioned through the whole dealership, so they could allow a maximum amount of cars to be shown at once. They had all of Cadillac's models out for show, and some in different colors and with different specifications, such as sporty interiors, and special navigation systems. Cadillac did a great job displaying what American luxury is within this dealership.
All over the country, Cadillac dealerships are set up in the same way. State-of-the-art design, luxurious furnishings, etc. It's important for Cadillac to maintain its image in any way it can, and by providing luxurious dealerships where potential customers can come and buy their automobiles, they're doing just that.
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