The Cadillac Blog
Elliott Richter
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Ch. 1 - Brief History & Mission Statement
Ch. 2 - Strategic Planning
Ch. 3 - Ethics & Social Responsibility
Ch. 4 - The Marketing Environment
Ch. 5 - Developing a Global Vision
Ch. 6 - Consumer Decision Making
Ch. 15 - Retailing
Ch. 17 - Advertising & Public Relations
Ch. 18 - Sales and Personal Selling
Ch.10 - Product Concepts
Ch.16 - Integrated Marketing Communications
Ch.11 - Developing and Managing Products
Cadillac Holiday Event
Ch. 8 - Segmenting and Targeting Markets
Ch.7 - Business Marketing
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Cadillac Holiday Event
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